Nineteen outlets already cover EKU's rivals. One of them has already covered EKU. Pitch where the evidence is, in this order.

Every outlet below is on the list because it published a rival, a partner or EKU itself in the last nine months, with the date. The "why" column says what that outlet proves and what to pitch. Tiers are ordered by how close the outlet is to EKU's proof: mining first, because the only third-party article about EKU lives there.

Labels: Confirmed = coverage found and dated. Working Hypothesis = outlet fits the beat, no rival coverage found in the window. Needs Validation = requires EKU input. Source for every row: the outlet's own page, retrieved 9 to 18 September 2026.

1third-party article about EKU in 2026 (International Mining, 5 Jan)

19outlets with dated coverage of a rival or partner

3pitches that need no case study: category, mining, citation layer

1outlet where a rival pays for placement (data centers)

Read first

What EKU already has, and the one number that is already public.

What you are looking at. Before pitching anything new, this is the shelf EKU already owns. It is thin, but it is real, and it tells us which door is already open.

Where	Date	What it says and why it matters
International Mining (im-mining.com) and its X account	5 Jan 2026	Reported a FLANDERS and EKU partnership for idle management in mining; the article calls it exclusive, and that word is Needs Validation because EKU has confirmed a partnership, not exclusivity. The only third-party editorial article naming EKU this year. The door is open: the editor already knows the name. Confirmed
FLANDERS newsroom (flandersinc.com)	Jan 2026	Partner-hosted release. Borrowed-authority model: the news lives on a domain with more authority than ekupd.com. Repeatable with the case study co-announcer. Confirmed
Geomechanics.io news	Jan 2026	Secondary pickup of the FLANDERS story with efficiency and CO2 framing. Shows the story travels when a partner releases it. Confirmed
Mining Indaba exhibitor page	2026	Directory-level presence. Citable by AI assistants, no editorial value. Confirmed
The number already in public	5 Jan 2026	The FLANDERS release, as reported by International Mining, states "over 1,000 successful installations worldwide" for EKU's idle management. Installation counts are held for the D05 sign-off in EKU's own copy; this one is already public through a partner. Leadership should decide whether to adopt it or correct it. Needs Validation

Tier 1 · Mining · the open door

Mining is the only beat where EKU has been published. Use it to carry the FLANDERS proof and the idle story.

Outlet	Evidence	Why, and what to pitch
International Mining (Team Publishing)	Covered FLANDERS and EKU, 5 Jan 2026 (no byline, rewrite of the release); posted it on X. Covered FLANDERS and Thiess on 18 Aug 2026 without naming EKU. Confirmed	Warm desk, but EKU drops out when FLANDERS speaks alone. Pitch the first FLANDERS field result with a number, or an operator interview on idle fuel in haul fleets. Hook: MINExpo or Mining Indaba (February).
Mining Journal	Marketing and sales are evaluating an article submission (meeting of 8 Sep). Working Hypothesis	Editorial and paid options exist. Use it for the Africa positioning if the cost case closes; keep it for a case, not a capability piece.
Mining Magazine, E&MJ, Coal Age	Named in the Visibility Report as the mining trade set; no rival coverage checked this window. Working Hypothesis	Second wave after International Mining. Same story, angled to decarbonization and fleet modernization.

Tier 2 · Power generation trade · the category beat

These outlets cover controls, gensets and microgrids. Rivals appear here with launches, not with results; a case with numbers stands out.

Outlet	Evidence	Why, and what to pitch
Power Engineering (Clarion Events) and POWERGEN	Jeremiah Karpowicz covered Mesa Power Solutions at POWERGEN 2026; Sean Wolfe covered Cummins gensets for a Texas data-center microgrid, 16 Jun 2026. Accepts exclusive technical articles of about 1,000 words with a named customer, by form. Confirmed	The home of the POWERGEN show. Pitch the mixed-brand power generation case timed to POWERGEN; Mesa proved the oilfield-to-data-center angle gets written up here.
POWER Magazine	Aaron Larson (Executive Editor) on engine power plants, 2 Mar 2026; Sonal Patel (Senior Editor) on VoltaGrid and Oracle, 15 Oct 2025; Drew Robb on gas gensets as prime power, 28 Oct 2025. Confirmed	Reads at plant and utility level. Pitch "one control layer for a mixed fleet" as an engineering feature, with the named engineer as author.
Turbomachinery Magazine	Feature on mtu EnergetIQ, "Automating Power: Rolls-Royce's software offers full control". Confirmed	They already wrote the orchestration story for mtu. Pitch the mixed-brand, retrofit version of that story as the counterpoint.
Microgrid Knowledge (Endeavor)	Rod Walton (Managing Editor) on Generac, 10 Sep 2026, and VoltaGrid, Feb 2025; Kathy Hitchens on Permian microgrids, 16 Dec 2025. Published submission policy: case studies of 500 to 1,500 words, customer voice, vendor-neutral. Confirmed	Best fit for the Maximus plus BESS and solar coordination story. Pitch when the architecture map (E1) is signed.
Enlit World	Covered Rolls-Royce's emergency power and EnergetIQ control system for a Japanese data center. Confirmed	European utility and energy-transition audience. Use for the Stuttgart side of the story and the Africa launch.
Power Progress (KHL Group; the former Diesel Progress)	Becky Schultz (VP of Content), Chad Elmore (Managing Editor), Julian Buckley (Editor). Ran ComAp's 35th anniversary, 30 Jun 2026, and a genset market outlook by an outside contributor, 19 Jan 2026. Confirmed	Product-level readers and open to outside analysis. Pitch the controller compatibility list (item 2 of the leadership sign-off sheet) once signed, as a technical note.

Tier 3 · Oil and gas and Houston · the home market

The rivals that quantify get written up here. EKU's Texas case belongs on this beat.

Outlet	Evidence	Why, and what to pitch
North America Outlook	Company profile of Mesa Power Solutions, "Powered Up". Confirmed	Long-form profiles of mid-size industrial companies. A profile of EKU's Spring, Texas operation with the named engineer is a realistic ask.
Hydrocarbon Engineering	Covered the Siemens Energy carve-out, 28 Aug 2026. Confirmed	Process and oil and gas engineering readers. Pitch controls and monitoring on engine-driven compression, the same ground as the Siemens carve-out.
Hart Energy, World Oil, Journal of Petroleum Technology, American Oil & Gas Reporter	Hart runs a Power Generation section (VoltaGrid, Dec 2025). Trent Jacobs (JPT) named EKU in 2019; Colter Cookson (AOGR) wrote EKU into features in 2018 and 2023. Hart already has an EKU company page. Confirmed	Pitch the frac fleet and compression power management angle only with a Texas case. Without numbers these outlets do not run vendor stories.
EconoJournal (Argentina)	Ignacio Ortiz has written three pieces naming EKU (Nov 2025, Apr 2026), plus reprints in AgendAR and RunRún Energético. Confirmed	The only journalist with a running EKU story. Feed him the Vaca Muerta result once Calfrac agrees; keep it in Spanish.
Houston Business Journal	Local business beat; not checked for rivals. Working Hypothesis	Local hires, the Spring office, the Google Business Profile story. Cheap, local, citable.

Tier 4 · Rental and construction · Sophia's lane

Trackunit owns this beat with launch-timed releases. Sophia enters it with a monitoring-plus-control angle, not with telematics.

Outlet	Evidence	Why, and what to pitch
International Rental News (KHL)	Murray Pollok (Managing Editor). Ran Pramac Link as paid sponsored content, 1 Jul 2026. Three Trackunit stories in 2026: IrisX AI tools, Portals and Inspections, fleet data tools. Confirmed	The rental-fleet buyer reads here. Pitch "monitoring that acts": idle cut and paralleling on a mixed rental fleet. Hook: IRE (June) or ARA.
Rental Equipment Register (Endeavor)	Michael Roth (Editor). Covered Trackunit's inspection tool, Generac and Enercon (13 Mar 2026) and the Atlas Copco ECO Controller (30 Jul 2026). Runs releases close to verbatim. Confirmed	US rental audience. Same pitch, US framing.
For Construction Pros, Construction Briefing	Both ran Trackunit's AI fleet-data expansion. Confirmed	Product-news format, easy placement. Use for Sophia feature releases once docs are open.

Tier 5 · Data centers · only if leadership opens the segment

ComAp pays to be here. EKU should not, until the data-center brief is validated.

Outlet	Evidence	Why, and what to pitch
Data Center Frontier (Endeavor)	Matt Vincent (Editor in Chief) interviewed Generac and Rehlko in 2025. ComAp sponsored article on AI-era data center challenges; publishes a 2026 Data Center Power Report. Confirmed	Pay-to-play for controls vendors. Every rival is chasing this audience, including Siemens Energy after its 25 Aug refocus. Hold until brief 6 is signed.
Data Center Dynamics, Data Centre Magazine	Segment press; not checked this window. Working Hypothesis	Same rule: hold.

Tier 6 · The citation layer · what AI assistants read

These are not press. They are the few pages that get quoted when a buyer asks an AI assistant. They cost emails, not budget.

Where	Evidence	Why, and what to do
Electrical Trader buyer's guide	"Top 6 Remote Generator Monitoring Systems", 17 Aug 2026. EKU absent. Confirmed	Pitch an update or a follow-up on orchestration for mixed-brand fleets. The single cheapest citation win.
GlobeNewswire wire, picked up by Yahoo Finance, StockTitan, Manila Times	OmniMetrix's Gen-Tracker release, 10 Sep 2026, syndicated within hours. Confirmed	A wire release travels to finance and news aggregators that AI assistants index. Use for the case study co-announcement.
Technical Review Middle East	Covered Deep Sea Electronics' product range. Confirmed	Middle East power and Middle East Energy show. Relevant for the Africa and Gulf expansion; low priority for Texas.
Capterra, GetApp, Crunchbase, Google Business Profile	UNUM Genset lists on Capterra and GetApp with zero reviews; EKU is absent from all four. Confirmed	Listings, not pitches. Sophia on the software directories, EKU on Crunchbase, the Spring office on Google.

Sequence

Three pitches need no case study. Everything else waits for the numbers.

NowElectrical Trader update request. Directory listings. International Mining follow-up on FLANDERS results.

After items 1 and 2 are signedPower Progress technical note on the compatibility list. Microgrid Knowledge on the architecture map.

With the casePower Engineering at POWERGEN. North America Outlook profile. Wire release with the co-announcer. Rental press with the Sophia angle.

Only if the segment opensData Center Frontier and the data-center press.

Timing hooks: Mining Indaba (February), POWERGEN, IRE (June), MINExpo, ADIPEC, Middle East Energy (September). Working Hypothesis until the marketing lead confirms EKU's event calendar.

Pending

Four decisions before the first pitch goes out.

Leadership: adopt or correct the "over 1,000 installations" figure that FLANDERS already published (Needs Validation, feeds the D05 ledger).
Leadership: name the engineer who signs bylined features and appears in profiles (item 11 of the sign-off sheet).
Marketing lead: confirm the event calendar so pitches ride the show dates.
Marketing lead: authorize outreach in EKU's name (external outreach is not authorized until EKU says so).

Kanbina Lumina · market intelligence for EKU Power Drives · 18 September 2026. Companion to the Maximus Master Battlecard v1.5 (media and discoverability section), the Competitive Radar of 14 September and the Power Generation Case Playbook.

Method note: a live social-listening pass across Reddit, X and review sites was planned for this map and could not run because the collection tool is not installed on this machine; the map rests on dated editorial coverage found by web search and on the 2 September media sweep. Social sentiment on EKU and its rivals is a gap to close at the Day 90 handover.